Natural Instinct Dog Food only employs fresh meat that’s been sourced from DEFRA-approved farms. From both an ethical and health conscious viewpoint, they don’t use battery farm chickens or any intensively-farmed animals as there’s a growing body of evidence which suggests that the use of cheap, sub-standard ingredients has been a trigger for health problems in pets.
A staunch, unflinching commitment to human grade ingredients means that all their meats are dressed. In other words the phrase meat isn’t a misguided euphemism for a big bucket of chicken heads, feathers and feet. They also never resort to bulking out their recipes with undesirable fillers such as dairy produce, animal by-products, animal derivatives or artificial colours, flavours or preservatives.